Management/Marketing

Department Chair: Elham Mousavidin, mousave@stthom.edu

Management programs give students a diversified business background combined with focused areas of expertise. Students interested in pursuing careers with corporations or governmental entities or in operating their own businesses are provided exposure to a range of business disciplines.

Marketing programs prepare students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:

  • Marketing management
  • Product design and development
  • Distribution
  • Pricing
  • Promotional techniques and strategies

Success in marketing requires understanding fundamental concepts, principles, theories, tools, and techniques in the areas of product promotion, distribution, and pricing. The Cameron School curriculum is designed to provide this knowledge and to develop competencies which will benefit its graduates throughout their careers.

Courses

MBA 5300: Graduate Business Bootcamp

This 3 credit-hour course covers the scope and sequence of an introductory business course. It provides detailed explanations of core themes in accounting, business law, economics, finance, management, marketing and math. It is a balanced approach to the knowledge and application of core business concepts. This is the business proficiency course for graduate students in the Cameron School of Business.

MBA 5301X: Introduction to Business Communications

This class presents written business communication as strategy critical to success in the workplace and graduate business classroom. The course introduces a written communication model useful to identify objectives, analyze audiences, choose information, and create the most effective method for written messages. The course is designed to ensure that students learn proper and effective use of paragraph organization, sentence structure, punctuation, grammar, and research documentation by writing and revising various documents. In addition, students are provided the opportunity to improve their research skills and analytical writing skills completing a research report.

MBA 5318: Financial Management

The purpose of this course is to provide the student with a comprehensive study of the core concepts of financial management. Topics include financial performance evaluation, asset valuation, capital budgeting, risk and return in the context of the capital asset pricing model, capital structure theory, dividend policy, short-term financial planning and budgeting, and long-term financial planning and forecasting. This course introduces the student to corporate financial responsibilities and the methods required to effectively meet these responsibilities. Students are required to perform case analyses or written projects. Prerequisites: MBA 5X03 and MBA 5X04.

MBA 5319: Investment Theory

The purpose of the course is to introduce the student to modern developments in investment analysis and management. The course focuses on the impact of recent contributions to the theory of valuation of securities on the determination of the fundamental values of various securities and the role of these values in formulation of efficient and optimal investment strategies. The course also emphasizes the role of derivative securities in business and financial risk management. Prerequisite: MBA 5318.

MBA 5330: International Finance

The purpose of this course is to introduce the student to the study of multinational financial management and investment decisions. The course studies foreign exchange markets, international portfolio management, and financial management of multinational corporations, with emphasis on business use of derivative instruments and operating strategies to hedge exchange rate risk. Topics covered include the international financial environment and markets, exchange rate determination, currency derivatives, international arbitrage and interest rate parity theory, relationships among inflation, interest rate, and exchange rate, exchange rate risk management, multinational capital budgeting analysis, and global capital structure analysis. Cases are assigned to enhance creative thinking and analysis to apply to real-world situations. Prerequisite: MBA 5X04.

MBA 5331: Financial Institutions and Markets

The purpose of this course is to provide the student with a comprehensive analysis of the role of the financial system in a modern industrial economy, emphasizing its institutions, markets, instruments, and regulation. The course discusses how the financial system creates money, serves as a tool of intermediation and risk management, and acts as a tool of monetary policy to achieve the national economic goals of price stability, high employment, and balance of international payments. Prerequisite: MBA 5X05, MBA 5X06 and MBA 5318.

MBA 5341: Futures, Swaps, and Options

The purpose of this course is to introduce the student to financial derivatives, including options, swaps, futures and forward contracts and explain how they are used to transfer financial risk from riskaverse hedgers to speculators who are willing to accept this risk. Topics include hedging and trading strategies, portfolio insurance, and the valuation of financial derivatives, including the binomial model and the Black-Sholes model. Prerequisite: MBA 5318.

MBA 5900X: Professional Success

The purpose of this course is to help students develop the professional skills necessary for success in business careers. Topics to be covered in the course include building successful work relationships, developing effective teamwork and leadership approaches, and managing change and conflict. The course will provide opportunities for the students to practise and develop these skills.

MBA 5903X: Fundamentals of Business Statistics

This course provides an introduction to probability and statistics with applications for the students without an introductory undergraduate course in statistics. It is not a course in mathematical statistics, but provides a balance between statistical theory and application. Topics include: descriptive statistics; basic probability models; random variables; discrete and continuous probability distributions; statistical estimation and testing; confidence intervals and an introduction to linear regression. The course is supported by statistical software package. Prerequisites: calculus and linear algebra.

MBA 5904X: Fundamentals of Finance

This course provides an introduction to financial concepts and principles for students required to take the proficiency course in Finance. Special attention is given to the role of the financial system in the economy, the fundamentals of investment analysis, and the financial decisions of business firms as related to capital budgeting, capital structure, and responsibility in the conduct of business financial operations. Prerequisites: None

MBA 5905X: Fundamentals of Microeconomics

This course provides an introduction to Microeconomic concepts and principles. Special attention is given to consumer and firm behavior, supply and demand analysis, decision-making by business firms in competitive and monopolistic markets and factors affecting operational efficiency of business firms. Course should only be taken if required as proficiency by Cameron School of Business. Prerequisites: None

MBA 5906X: Fundamentals of Macroeconomic

This course provides an introduction to Macroeconomics concepts and principles. Special attention is given to the analysis of national income and its determinants, causes and consequences of economic growth and instability, and the role of monetary and fiscal policies in stabilizing the price level and fostering high levels of employment and rapid economic growth. Course should only be taken if required as proficiency by Cameron School of Business. Prerequisites: None

MBA 5907X: Fundamentals of Management

This course provides an introduction to fundamental concepts and vocabulary of Management for the students required to take the proficiency course in Management. Emphasis is placed on the applications of management theories and concepts to practical problems in planning, organizing, leading, and controlling functions of management. This course is conducted primarily in a lecture and group-discussion format. Prerequisites: None.

MBA 5908X: Fundamentals of Marketing

This course provides an introduction to fundamental concepts and theories of marketing, with an emphasis on delivering value to the customers, for students required to take the proficiency course in Marketing. Topics include marketing environment, segmentation and targeting, buying behavior, marketing mix, and ethical and global perspectives. This course follows a lecture and discussion approach. Prerequisites: None.

MBA 5909X: Legal Environment of Business

This course provides a study of law as it relates to organizational activity. Emphasis is placed on current legal problems, together with evolving theories or trends within the law. Primary emphasis is placed on business, the formation of contracts, the problems with sales contracts, secured sales contacts and security interests, and the proper forms of business organizations including sole-proprietorships, partnerships, limited liability companies and corporations. The course introduces the student to the problems that currently beset the business community, the origins of those problems, the consequences anticipated and, basically, what is to be expected in the future. The student should come to an understanding of the dangers to be encountered with such problems as changes in corporate structures, mergers and acquisitions, changes in employment responsibilities, civil rights considerations and violations, harassment problems, early buy-outs, forced retirements, etc. At the end of the course it is hoped that the student will be familiar with not only the problems to be encountered in the business world, but the language and legal thinking surrounding these problems. Prerequisites: None.

MBA 6191: Internship

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Permission of the chair or academic advisor/supervisor is required. Number of credit hours earned depends on number of hours spent on the internship site weekly. Internships may be taken only on a pass/fail basis. Maximum credit for all internships: 6 credit hours.

MBA 6193: Special Topics

The purpose of this course is to provide students the opportunity to perform in-depth studies of selected finance topics. Students completing such a course will have several meetings with the supervising faculty member throughout the semester. In accord with University policy, this course can be taken only by advanced and generally superior students and those needing such a course to complete degree requirements in a timely manner. Approval of Dean, Associate Dean or Department Chair.

MBA 6291: Internship

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Permission of the chair or academic advisor/supervisor is required. Number of credit hours earned depends on number of hours spent on the internship site weekly. Internships may be taken only on a pass/fail basis. Maximum credit for all internships: 6 credit hours.

MBA 6303: Fundamentals of Quantitative Methods

The purpose of this course is to introduce students to applied statistics and data analysis. Topics include collecting and exploring data, probability, probability distribution, sampling, estimation, statistical inference, and correlation and regression analysis. Prerequisite: Course should only be taken if required by Cameron School of Business.

MBA 6307: Organizational Leadership and Ethics

The purpose of this course is to provide students with an in-depth study of the concepts relevant to understanding, predicting, and leading organizational participants. Topics will include leadership, motivation, conflict resolution, and communication. Students will also review modern leadership concepts in the context of Catholic identity and Catholic Social Justice Principles. It will include corporate social responsibility, sustainability, and the United Nations Global Compact. The four cardinal virtues in the context of business will also be discussed in this course.

MBA 6311: Managerial Economics

A study of the application of economic concepts and methods to business and government decision-making. This course reviews various economic concepts and methods and government decision making in both domestic and international settings, with emphasis on such topics as demand, pricing, production, and cost analysis.

MBA 6312: Macroeconomic Theory

A study of the application of economic concepts and methods to business and government decision-making. This course reviews various economic concepts and methods and government decision making in both domestic and international settings, with emphasis on such topics as demand, pricing, production and cost analysis.

MBA 6315: Operations Management and Supply Chain

Operations management is primarily responsible for creating values on business output by transforming the quantity, quality, forms, and place attributes of input variables. Theoretical and quantitative concepts, models, methods, and strategies covered in the course for designing and managing manufacturing and service systems include quality, inventory, forecasting, scheduling, and logistics. Students are expected to have a moderate level of proficiency with spreadsheet application. The course is also supplemented with simulation technology to provide a real time experience of managing supply chain and logistics.

MBA 6316: Nonprofit Management: Principles and Practice

This course will introduce students to nonprofit organizations, their governance, organizational structure, leadership and management in a rapidly changing funding environment. Particular emphasis will be placed on understanding the organization’s mission and the delivery of services, to increase the management skills of students. This interactive course will provide students with real-life learning opportunities through readings, lectures, and class discussions.

MBA 6317: Financial Management & Fundraising for Nonprofits

This course introduces students to the underlying fundamental principles, concepts and methods of managerial finance in nonprofit organizations. The course introduces students to the interpretation and evaluation of the financial reports to inform strategic decision-making in planning and budgeting. In addition, the course examines the theory and practice of fundraising in nonprofit organizations, fundraising strategies and techniques for the achievement of organizational goals, and the development of an effective fundraising program.

MBA 6318: Program Evaluation in Nonprofit Management

This course is intended to give the student an appreciation of the contributions and limitations of public and non-profit program evaluation, as well as a familiarity with the basic skills needed to conduct evaluations. This course covers topics in evaluation planning, program theory, evaluation design, and various methods of data collection and analysis. Students will work on a semester-long project to develop a program proposal complete with a detailed evaluation strategy.

MBA 6320: Marketing Strategy

This course presents a graduate level overview of marketing principles from a strategic perspective. Topics include positioning, market intelligence, consumer behavior, marketing mix, ethics and social issues. Lectures, cases, presentations and teamwork reinforce the concepts.

MBA 6321: Marketing Applications and Research

This course presents marketing problems designed to develop the student’s problem-solving and research ability for marketing decisions. Topics include market research, design and evaluation of data gathering techniques, current trends in marketing, the marketing mix, and consumer behavior. Discussion-based, group work, cases and readings, presentations and experiential assignments are basic to the coursework.

MBA 6322: Organizational Behavior

The purpose of this course is to provide the student with an in-depth study of concepts relevant to understanding and predicting human behavior in organizations. Topics include personality, motivation, leadership, group processes, decision making, conflict resolution and interpersonal communication. Research in psychology, sociology, human resources and management is synthesized as they contribute to the understanding of individual and group productivity within the organization. Teamwork, leadership and problem solving are emphasized through experiential learning, and/or case methods. Assignments include written and oral presentations.

MBA 6324: Business Ethics and Society

The purpose of this course is to provide the student with an in-depth analysis and integrative framework for viewing the corporation as a social system and understanding the role of business in society. Topics cover the ethics and definition of the corporation as a legal person, sustainability, social entrepreneurship and vocation. Seminal cases, teams and/or a community project are used to enhance student recognition of ethical business issues, increase self-awareness, and to develop leadership skills that inform the future ethos and social responsibility of business.

MBA 6325: Ethical and Moral Business Management

The purpose of this course is to introduce the student to the ethics and morality of business management and to the corporation as a social system. Topics include the difference between ethics and morality, the role of leadership, types of moral theories, the moral foundations of the market, and sustainability. Seminal cases, role-playing, and/or a service learning project are used to enhance student ability to recognize, describe and address ethical and moral issues at the personal, organizational and societal levels.

MBA 6326: International Economics

The purpose of this course is to introduce the student to both the principles of international trade and the fundamentals of balance of payments and exchange rate determination. Topics covered include the economic impact and the political economy of trade barriers, multilateral and bilateral trade arrangements, the conduct of monetary policy under alternative exchange rate systems, and the impact of trade restrictions and changes in exchange rates on business firms. Prerequisite: MBA 5X05 and MBA 5X06.

MBA 6328: Cross Cultural Negotiation and Conflict Management

Participants will learn through role plays, simulations and case study analysis how to be more prepared for the next negotiation with their peers at work at school or on their daily life. The best practices applicable in today’s environment from the most famous negotiators of ancient history (“the Phoenicians”) will be described, analyzed and given to participants as a methodology to apply on their future negotiations. The role of a third party to a conflict resolution will be discussed and practiced. Negotiations from single issue to multiple issue, and cross cultural elements will be analyzed and discussed. Participants will learn by doing and reading cases and research materials. This course will help participants discover how to reach agreements not only within their own culture, but also with different cultures.

MBA 6333: Seminar in Marketing

The purpose of the course is to introduce the student to methods of integrating marketing strategy and research for the purpose of developing an original marketing plan. Topics include the analysis of secondary market research, competitive strategy, buyer behavior, and the marketing mix. Students participate in simulation, group work, presentations and experiential assignments.

MBA 6337: Developing Human Resources

The purpose of this course is to develop managers and professionals who can contribute to an organization's success by aligning human resource functions with goals and strategies of the organization. In doing so this course provides students with an overview of the critical issues, theories, and practices in the field of human resources.

MBA 6341: Current Issues in Technology

The purpose of this course is to provide students with focused knowledge in a topic of current interest in technology: such as cybersecurity, blockchain, AI, Fintech etc.

MBA 6342: Financial Economics

This course will provide a rigorous application of economic principles to the study of the role of the financial system in a modern economy. This course begins with the microeconomic of optimal decision making under uncertainty, which will serve as a foundation for the development and valuation of new financial products. In the process, the major capital asset pricing models are introduced and their relevance and realism critically assessed.

MBA 6343: Global Human Resources

A practical focus for understanding strategic human resource decisions within global work environments. This course is issue driven around topics such as outsourcing, expatriation and repatriation issues, expat compensation, training and development, performance appraisals, and work-related stress. Special emphasis is placed upon strategic development of expat assignments.

MBA 6344: Introduction to Small Business Management

An overview of the specific duties of a small business manager, including hiring, onboarding and training employees, budgeting, advertising, managing inventory, setting goals and targets, and maintaining customer retention rates.

MBA 6345: Non-for-Profit Management: Principles and Practice

This course introduces students to non-profit management at the graduate level by combining an overview of management practices in the profession with an exploration of the student's interest areas (e.g. case management; child advocacy; social and community services management). Students also explore aspects of managing self, employees, and relationships with external stakeholders. This interactive course provides students with real-life learning opportunities through readings, lectures, and class discussions.

MBA 6351: International Management

The purpose of this course is to provide the student with an in-depth study of the impact of cultural variations on managerial practices within global organizations. Topics include cultural variations in organizational strategy, motivating employees, leadership styles, group dynamics, and managerial direction and control. Political and economic risk and human resource implications are addressed. This course utilizes lectures, case studies and/or experiential assignments in addition to readings.

MBA 6355: Global Marketing

The purpose of the course is to expose the student to the complexity of marketing strategy decisions in a global marketplace. Topics include global consumer markets; the global cultural, legal, political, economic environment; marketing mix; consumer behavior; and global marketing research. Assignments include group work, cases and readings and presentations.

MBA 6357: Management Information Systems

This course presents the major issues in the realm of managing cross-functional information in complex organizations. Topics include planning, designing, acquiring, evaluating, and financing information systems and technologies. Students will understand competing perspectives of the end-user client and the information system manager with opportunities to work together to improve competitive advantage through effective management of information. The course is largely a discussion-based class with a case study emphasis including extensive Internet research to solve business problems and make decisions. Assignments include written and oral presentations.

MBA 6358: Systems Project Management

The purpose of the course is to introduce the student to project management techniques. Topics include project organization and staffing, planning and controlling, scheduling and resource allocation, and leadership. This course involves a combination of lecturing and case studies, with a major case analysis due at the end of the course.

MBA 6360: E-Business Strategies

This course provides an overview of the conduct and management of e-business. Topics covered include technologies that support e-business, different e-business models and applications, security issues, electronic payment systems, legal and ethical issues, global issues, design and implementation issues and strategy for implementing an e-business. Students will also examine the use of email, social media, web-based advertised, text and multi-media messages as marketing channels.

MBA 6361: Seminar in Business

The purpose of this course is to provide a comprehensive overview of the major areas of business law. Topics include general principles of contract law, intellectual property, negotiable instruments, partnerships, corporations, bankruptcy, and securities law

MBA 6362: Entrepreneurship

This course provides the students with the tools necessary for a complete understanding of the entrepreneurial process. The course focuses on recognizing and pursuing business opportunities, evaluating the feasibility of new ventures and learning how to manage growing businesses. Lectures, cases, presentations, and team projects reinforce the concepts.

MBA 6366: Sustainable Sourcing Management

This course addresses issues related to current sourcing practices in business organizations and the integration of social, ethical, and environmental performance factors into the process of choosing suppliers. Topics also include the challenges of global sourcing as well as the costs, risks, rewards, and strategies involved in making sourcing decisions.

MBA 6367: Managing and Working in Virtual Teams

This course provides a practical focus for leaders and members of virtual and global teams. Topics include techniques for developing trust, shared understanding, performance evaluation, training, technology evaluation, and managing across cultures. Virtual teamwork, utilizing information technologies, is fundamental to this class. Oral and written presentations emphasize critical analysis, decision making, problem solving and resolution within a virtual context.

MBA 6368: Systems Analysis and Design

This course focuses upon solving complex problems within modern business setting using the techniques and tools of business systems analysis and design. Topics include problem identification and preliminary investigation, feasibility assessment, analysis and documentation of current work processes, evaluation of alternative solutions, and work process redesign. This course relies heavily upon case study methods, with an ongoing case study that is addressed and updated weekly by students working in teams as new topics are introduced during the class.

MBA 6369: Data Administration and Database Management

This course investigates techniques for using enterprise data for developing strategic advantage. Topics include data warehousing, data mining, indexing and searching text databases and data representation methods (XML). This is primarily a lecture oriented course with demonstrations and problems sets to help students gain experience with key topics covered.

MBA 6370: Applied Strategic Management (Capstone Course)

This course is the graduate capstone which integrates concepts and theories from various functional areas of business including accounting, finance, marketing, operations, and management. The course covers the strategic management process of environmental scanning, strategy formulation, strategy implementation and strategy evaluation. Students work extensively in teams to manage a company in a simulated industry environment. Case studies or projects or paper presentations may also be included.

MBA 6373: Planning for Sustainability

A sustainable business plan aims to positively impact the environment and society. This course focuses on analyzing, formulating and implementing business strategies that are economically competitive and socially responsible.

MBA 6374: Marketing for Sustainability

Sustainable marketing is the promotion of environmentally and socially responsible products, practices, and brand values. Students will focus on the process of creating, communicating, and delivering value to customers in such a way that natural and human resources are preserved and enhanced.

MBA 6382: Artificial Intelligence for Strategic Advantage

This course examines the strategic and managerial implications of artificial intelligence (AI) for business leaders. Moving beyond technical foundations, the course focuses on how executives can leverage AI to drive innovation, create competitive advantage, and transform organizational models. Students will explore frameworks for aligning AI initiatives with business strategy, managing data and analytics capabilities, evaluating AI investment opportunities, and addressing organizational change. Key themes include AI-enabled decision-making, intelligent automation and workforce redesign, AI in customer and stakeholder engagement, risk management, and the ethical governance of emerging technologies.

MBA 6383: Strategic AI Governance, Law, and Ethics

This course examines the governance, legal, and ethical dimensions of artificial intelligence from a managerial and enterprise perspective. Emphasizing Responsible AI frameworks, students analyze how organizations design, deploy, and oversee AI systems in compliance with evolving legal standards and societal expectations. Topics include managing algorithmic bias and fairness risks, intellectual property and copyright challenges in generative AI, data privacy and regulatory compliance (e.g., GDPR, CCPA), and the strategic implications of AI accountability. The course also explores executive-level governance models, including AI steering committees, board oversight, and risk management structures that enable scalable, ethical, and compliant AI adoption. Through case studies and applied frameworks, students develop the leadership skills required to guide AI strategy responsibly within complex organizational and regulatory environments

MBA 6391: Internship

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Permission of the chair or academic advisor/supervisor is required. Number of credit hours earned depends on number of hours spent on the internship site weekly. Internships may be taken only on a pass/fail basis. Maximum credit for all internships: 6 credit hours.

MBA 6392: Directed Reading/Independent Study in MBA

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MBA 6393: Special Topics

The purpose of this course is to provide students with focused knowledge in a topic of special interest in management, marketing, finance, MIS, international business, accounting, or ethics.

MBA 6493: Entrepreneurship and Negotiations

This course provides the students with tools necessary for a complete understanding of the entrepreneurial process. The course focuses on recognizing and pursuing business opportunities, navigating through the legal business environment, and understanding how to successfully negotiate. In addition, students learn how to evaluate the feasibility of business ideas and manage growing organizations.

MGMT 1301: Principled Business

This core course guides first year students in discerning their passion through a business lens. It is designed so students will be able to make more solid plans in pursuing their career. Topics such as temperament and character, the art of happiness, key concept of Catholic Social Doctrine, vice versus virtue, enterprise solution to poverty will be explored through lectures and various hands-on projects/case studies that will put the students in the position of business leaders faced with ethical dilemmas.

MGMT 1347: Introduction to Business

This course serves as an introduction to the functions of Business. These Business functions are Accounting, Finance, Marketing, Business Ethics and Social Responsibility, Small Business and Entrepreneurship, Business Communication, Economics, International Business, Management, Management Information Systems, Distribution, and Operations.

MGMT 2347: Principles of Management

.This course is centrally concerned with the theory and principles of organization and management with particular emphasis on the traditional management functions and the process of managerial roles performed in the workplace. Topics may include an introduction to strategic planning, ethics and social responsibility, decision making, motivating the workforce, managing teams, and other effective leadership skills. Applications include experiential learning and research, applied group dynamics, case analyses and exercises.

MGMT 2356: Introduction to the Gaming Ecosystem

This course provides an overview of the video game industry and its related ecosystems, platforms, technologies, and business models. Students will learn about the evolution of video game design and development, the commercialization of games as products and services, and the relationships between various stakeholders in the gaming ecosystem including creators, publishers, distributors, advertisers, and players. Students will analyze short case studies from major companies across sectors including hardware manufacturers, game publishers, marketing firms, eSports organizations, and more. By the end of the course, students will understand how the gaming ecosystem functions as a complex network of interdependent forces.

MGMT 2357: International Business

This course provides an integrative overall business perspective (as opposed to a functional view) grounded in a global environment. This will include coverage of business as it is conducted in both developed and emerging economies. Focus will be on the globalization of business and critical factors for successfully entering into the global marketplace.

MGMT 3320: Business Communications

A practical, experienced–based introduction to business and professional communication using career–and–self–assessment and case studies on ethics, leadership, and diversity. Self–led student teams design and present a final project with a focus on oral and written communication skills. Fall, Spring.

MGMT 3330: Small Business Institute

This course introduces students to the process of creating, owning, and managing a small business to include the development of a business plan, understanding financing options, forecasting, and planning operations, personnel, and marketing processes for the for–profit and not–for–profit sectors. Students will utilize cases or, where possible, they will consult with actual small businesses. credit hours, ACCT 1341, 1342; MKTG 3343, MGMT 3347.

MGMT 3340: Leadership Theory and Practice

This course introduces students to theories and practice of leadership, with foci in business organizations and the role of leadership in developing ethical organizations. Students study the history of leadership theories, the role of leadership in organizational success, ethical leadership, and profiles of great leaders. Prerequisite: None

MGMT 3348: Human Resource Management

A study of the fundamental concepts and techniques in the management of human resources, including job analysis, employee staffing, training, performance evaluation, compensation administration, and health/safety programs. The legal environment and ethical treatment of employees will be fundamental to each topic. Students will study current news and legislation in HR such as sexual harassment, expatriate (overseas) assignments, and alternative dispute resolution as topics arise in the press. (formerly Personnel Management)

MGMT 3349: Managing Behavior in Organizations

This course provides an overview of managerial functions with a particular emphasis on the student of individual, group and inter-group behaviors in organizations. This course introduces students to the complexities of working with diverse individuals and teams and further develops students' understanding in leading and managing themselves and others in organizations. Pre-requisite: MGMT 2347 or Instructor's approval

MGMT 3385: Project Management

This course deals with managing projects in modern business organizations. This course is about project managers -- what they do and how they do it. Topics include scheduling, evaluating, budgeting, and controlling projects. Other topics are assign and mitigating risks, leadership of complex teams, and handling conflicts. The course utilizes a series of cases that provide student with opportunities to experience the process of managing projects using the techniques and tools discussed in the course.

MGMT 3389: Artificial Intelligence in Business and Society

This course introduces students to the fundamental concepts, tools, and applications of artificial intelligence (AI) in contemporary business and society. Students will gain a broad understanding of how AI technologies such as machine learning, natural language processing, and intelligent automation are reshaping industries, organizations, and everyday life. Emphasis is placed on understanding the opportunities and challenges AI creates for business operations, customer experience, and workforce transformation.

MGMT 3390: Management Information Systems

Topics covered in this course focus on the information systems used to address the needs of functional areas of business. Also discussed are the strategic role of information systems in the enterprise, new and emerging technologies, and ethical and social impacts of information systems. The course includes an introduction to business process modeling systems, business cases, teamwork, and discussion of current innovations and business situations involving information systems.

MGMT 3391: Business Intelligence and Decision-Making

The course provides an overview of the fundamental concepts and tools needed to understand the emerging role of data-driven decision-making in organizations. Starting with an introduction to business intelligence (BI) concepts, the course will explore how business problems can be solved effectively by using operational data to create data warehouses, and then applying data mining tools and analytics to gain new insights into organizational operations. The course is organized around the following general themes: the business value of data, planning and business requirements, data management, benchmarking, and business analytics. The emphasis is on interpreting and translating business data into information for the benefit of internal and external consumers. Practical examples and case studies are presented throughout the course.

MGMT 3977: Management of Human Services Organizations

This course covers the principles and best practices of managing a human service organization. This course also examines ways to develop human service administrators and professionals who can contribute to an organization's success by aligning management functions with the goals and strategy of the organization. In addition, the course will examine the differences between volunteer management and the broader human resources management, and the challenges associated with volunteer management. In doing so, students will learn relevant skills in selection, staffing and development, group processes, and cross-cultural/diversity issues. Relevant laws and legislation governing human service organizations will also be reviewed. (1.5 credit hours)

MGMT 4191: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4192: Directed Readings/Independent Study in Management

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4193: Special Topics in Management

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4289: Individual & Organizational Success

This course introduces students to a broad and fundamental understanding of how to succeed in their chosen endeavors in life. It describes success profiles of widely varied people, careers and organizations. It highlights the differences between private and group practices, small and large businesses, non-profits and for-profit organizations. It illuminates the commonalities of all successful undertakings from small to large, private to public, and government to NGO. It helps students establish a mindset where they see how their individual creativity, initiative, innovative tendencies and adaptability will be useful in their career, adopting traits from successful entrepreneurs. Topics include working with people of different backgrounds, the diversity needs of successful organizations, start-ups versus established organizations.

MGMT 4293: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4330: Entrepreneurship & Conscious Capitalism

The course introduces students to the process of starting and growing their own business. Students work in teams, use design and discovery thinking, combined with ideation, customer discovery process and inputs from experts to develop the value proposition and a business model for the delivery of a product or service. The course also covers conscious capital strategies including recognizing your personal and cultural values, engaging in authentic relationships with your stakeholders, learning to inspire others through conscious leadership and a connected company culture.

MGMT 4331: Business Law

General principles of the law of contracts, agency, bailment, sales, mortgages, negotiable instruments and bankruptcy.

MGMT 4332: AI Governance, Law, & Ethics

This course focuses on “Responsible AI” frameworks. Topics include algorithmic bias, IP/copyright issues in generative AI, data privacy regulations (GDPR/CCPA), and establishing governance structures (e.g., AI steering committees/boards) for organizational AI adoption.

MGMT 4348: Strategic Human Resource Management

This course explores the strategic role of human resource management within organizations. This course enables students to understand how key HRM functions facilitate and align with the overall business strategy. This course further prepares students to operate in data-driven work environments with increased awareness of contemporary issues in human resource management.

MGMT 4351: Innovation Management

This course familiarizes students with the process of innovation management from understanding innovation and identifying marketable innovations to marketing and monetizing the innovative products. The course is designed to supply students with skills to foster a culture of creativity and innovation in their organizations and to market those ideas.

MGMT 4357: Contemporary Issues in Gaming

This course explores the current issues shaping the gaming industry and gaming culture. Students will examine the global, national, and organizational forces that influence gaming management and practice. Other topics include: ethical and legal issues surrounding game development and gaming; how as social technologies, games can facilitate community building, interaction, and development; rapid growth of competitive collegiate gaming programs. Through analysis of real-world examples and cases, students will gain an understanding of the complex challenges facing today's gaming industry.

MGMT 4361: Entrepreneurship in Sustainable Communities

This course is designed to help students understand the theory and practice behind building a sustainable enterprise that contributes to the community and the world-at-large. These sustainable strategies presented will promote and enhance environmental protection, increase social equity all while preserving economic growth. The concepts presented will apply to any business structure including small, local sole practitioners, start-ups, partnerships, cooperatives and corporations. This course establishes sustainability as a foundation for creativity, innovation and building competitive advantage for both new and established firms.

MGMT 4362: Sustainability and The Common Good

This course is designed to introduce the concept of sustainability and the role of business in fostering the common good grounded in catholic values and inline with the mission of UST. It examines globalization and the interconnectedness of our modern business world. The course explores the role of business in promoting sustainability stewardship and international cooperative developments.

MGMT 4369: Practicum in Entrepreneurship & Small Business

This course requires that students transfer the knowledge gained in their Free Enterprise and Entrepreneurship courses into practice through hands-­on experiences, such a business development consulting projects, management of a venture capital fund, creation of a student-owned business venture, and development of a Social Entrepreneurial venture. Working in teams, students will experience idea generation, develop plans for assessment of market potential, identify appropriate missions and goals, develop a business plan, including funding sources, resource requirements (both capital and human), and a timeline for implementation of the plan. The result with be team presentations in the format of a competition. This course is the last class in the sequence for completion of the Free Enterprise and Entrepreneurship minor.

MGMT 4377: Leadership and Strategic Management for HSO

Focusing on strategy and leadership, this course addresses the challenges of management in human services organizations (for-profit, non-profit, and public entity). The course takes an entrepreneurial perspective and provides students with the conceptual and analytic base needed to build and lead a new or established organization. The course exposes students to several analytic tools and processes (e.g., mission and vision, change management, strategic planning, governance and relationships with the board, organizational life-cycles and scaling, and partnerships and alliances). Students will complete a service learning project in this course. Prerequisites: Must be taken as the final course in the minor program.

MGMT 4379: Program Design, Assessment and Evaluation

Addresses the types of services that may be offered to clients in a human services organization; stresses the design of new programs and services, and evaluation of existing services with an emphasis on measuring impact and outcomes. Students will learn needs assessment, program evaluation, and process improvement. Students will learn how to report findings to stakeholders and the larger public to develop a successful funding campaign. Students in this course will prepare a written proposal for the evaluation of an existing program, including selecting the appropriate measurement tools, study design, and statistical analysis.

MGMT 4390: Management of Technology

The course will provide an overview of the principles and techniques of systems analysis and design methods, with particular emphasis on information systems. The conceptual architecture of an information system, information systems framework and conceptual building blocks will be addressed. In addition, the course will examine a standards-based framework to 1) structure IT-related activities and approaches for supporting and delivering IT services; 2) to enhance the interactions of IT technical personnel with business customers and users, and 3) to increase the quality, reliability and flexibility of IT services.

MGMT 4391: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4392: Directed Reading/Independent Study in Management

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4393: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4399: Senior Seminar

This is a capstone course in business designed to integrate concepts and knowledge from a broad range of core business skills, and to explore contemporary social and economic issues influencing the business environment. The course emphasizes strategic thinking and group-based work and requires students demonstrate their capacity to execute in actual or simulated business situations. This seminar course requires significant group work; therefore, students should be prepared to participate in multiple out-of-class meetings, in addition to the regularly scheduled class sessions. Prerequisites: Senior standing, DEIS 4333, MKTG 3343, MGMT 2347, MGMT 3320, MGMT 3390, MGMT 4331 FINA 3339.

MGMT 4491: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4493: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4591: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4691: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 3343: Principles of Marketing

The course analyzes marketing strategy and product decisions, pricing policy, sales promotion and distribution in the business environment. Prerequisite: 50+ credit hours.

MKTG 3345: Consumer Behavior

An analysis of the factors affecting consumer behavior in the marketplace, with an emphasis on exploring and evaluating evidence from empirical marketing research. Prerequisite: 50+ Credit Hrs & MKTG 3343 recommended.

MKTG 3346: Advertising and Integrated Marketing Communications

The course will focus on strategic planning, development, and execution of advertising and integrated marketing communications programs. The course will communicate the specific function of each of the elements of the promotion mix (advertising, personal selling, public relations, sales promotions, sponsorship, direct response and interactive marketing) and how these can be strategically combined to achieve marketing objectives. The psychological theories applied to create effective integrated campaigns will also be discussed, along with the role of marketing research in reaching creative and media decisions. MKTG 3343 or equivalent recommended

MKTG 3351: Marketing Research

The role of information in marketing decision-making. Application of statistical and marketing concepts and techniques in the collection and analysis of primary and secondary data. Prerequisites: MATH 1353, 3332 and MKTG 3343.

MKTG 3353: Foundations of Professional Sales

Personal Selling and Sales Management introduces students to the process of selling and the complex decision making process. It covers theories and practices of communication and persuasive in the context of making a sale. It also introduces the concepts and practices involved in managing and motivating a sales force.

MKTG 3355: Personal Selling

This course builds on the personal selling skills introduced in Foundations of Professional Sales .Students learn principles of persuasion, the complex decision-making models, and models and methods of personal selling. Students design sales pitches, engage in role play, use simulations, and analyze cases to build experience and expertise in personal selling

MKTG 3357: Salesforce Management

Salesforce Management builds on the management principles introduced in Foundations of Professional Sales. It focuses on the principles and practices of managing a sales force. It reviews management theory and teaches students the models and methods for organizing and motivating salespersons. It includes compensation models, sales prediction, territory design, and other principles and models used to effectively manage salespeople.

MKTG 3359: Cross-Cultural Negotiation

This course covers negotiation techniques and strategies, cultural differences, and the interaction between them. The course uses simulations, case studies, and role plays to give students experience in applying the techniques of negotiation in different contexts.

MKTG 3372: Data Visualization

Appropriate visualizations of data are a key to revealing patterns and communicating important findings in research. This course will build on statistical and analytical thinking by emphasizing the role and use of visualizations in the analysis of data. Theories, techniques and software for managing, exploring, analyzing, displaying and communicating information about various types of data will be introduced. Visualizations will be produced using readily available real-world data sets. Prerequisites: MATH 2435, or MATH 3332, or MATH 3450, or PSYC 3433, or instructor approval.

MKTG 3978: Marketing for Human Services Organizations

This course is designed to introduce students to the use of the marketing techniques used by human services organizations to create unique brands and reach organizational stakeholders. This course addresses important marketing and outreach issues for all human services organizations. In addition, it focuses on best practices in development and marketing for nonprofits. 1.5 credits. Co/prerequisite MGMT 3977.

MKTG 4191: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4192: Directed Reading/Independent in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4193: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4291: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4292: Directed Reading/Independent Study in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4293: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4320: E-Commerce

This course deals with basic issues and principles associated with conducting numerous forms of business enterprise over the Internet. Included are the technical and business aspects that make E-Commerce possible. Students will learn about the architecture of the Internet and the ways that businesses use this technology to achieve corporate strategy and globalization.

MKTG 4330: Marketing Measurement & Analytics

This course expands students’ understanding of measurement and data analysis. The course covers survey design, data analysis, and reporting. The primary focus of the course is on understanding the process of data analysis. Students use SPSS, or a similar software package, to prepare, recode, and analyze data.

MKTG 4391: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4392: Directed Reading/Independent Study in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4393: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4493: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4591: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4691: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.