MKTG 3351: Marketing Research

Course Department
Credits 3
Course ID
001836
Course Component
Lecture
The role of information in marketing decision-making. Application of statistical and marketing concepts and techniques in the collection and analysis of primary and secondary data. Prerequisites: MATH 1353, 3332 and MKTG 3343.
Requisites
MKTG 3351 Prerequisites: MATH 1353, 3332; MKTG 3343