Bachelor of Business Administration
Marketing
Degrees and Certificates
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Marketing, -
Marketing, Bachelor of Business Administration & Master of Business Administration -
Marketing, Minor
Classes
MKTG 1000: Marketing Elective: Lower Division
Transfer credit.
MKTG 3000: Marketing Elective: Upper Division
Transfer credit.
MKTG 3343: Principles of Marketing
The course analyzes marketing strategy and product decisions, pricing policy, sales promotion and distribution in the business environment. Prerequisite:
50+ credit hours.
MKTG 3344: Marketing Applications
Applications approach to problem-solving and research techniques in marketing. Prerequisite: 50+ Credit Hours & MKTG 3343
MKTG 3345: Consumer Behavior
An analysis of the factors affecting consumer behavior in the marketplace, with an emphasis on exploring and evaluating evidence from empirical marketing research. Prerequisite: 50+ Credit Hrs & MKTG 3343 recommended.
MKTG 3346: Advertising and Integrated Marketing Communications
The course will focus on strategic planning, development, and execution of advertising and integrated marketing communications programs. The course will
communicate the specific function of each of the elements of the
promotion mix (advertising, personal selling, public relations, sales
promotions, sponsorship, direct response and interactive marketing) and
how these can be strategically combined to achieve marketing objectives.
The psychological theories applied to create effective integrated
campaigns will also be discussed, along with the role of marketing
research in reaching creative and media decisions. MKTG 3343 or equivalent recommended
MKTG 3353: Foundations of Professional Sales
Personal Selling and Sales Management introduces students to the process of selling and the complex decision making process. It covers theories and practices of communication and persuasive in the context of making a sale. It also introduces the concepts and practices involved in managing and motivating a sales force.
MKTG 3355: Personal Selling
This course builds on the personal selling skills introduced in Foundations of Professional Sales .Students learn principles of persuasion, the complex decision-making models, and models and methods of personal selling. Students design sales pitches, engage in role play, use simulations, and analyze cases to build experience and expertise in personal selling
MKTG 3357: Salesforce Management
Salesforce Management builds on the management principles introduced in Foundations of Professional Sales. It focuses on the principles and practices of managing a sales force. It reviews management theory and teaches students the models and methods for organizing and motivating salespersons. It includes compensation models, sales prediction, territory design, and other principles and models used to effectively manage salespeople.
MKTG 3359: Cross-Cultural Negotiation
This course covers negotiation techniques and strategies, cultural differences, and the interaction between them. The course uses simulations, case studies, and role plays to give students experience in applying the techniques of negotiation in different contexts.
MKTG 3371: Introduction to Data Analytics
Data analytics is a process that turns data into usable information for answering questions. This course will introduce the process of acquiring, managing and analyzing data. Readily available real-world data sets will be analyzed using supervised and unsupervised learning methods. Prerequisites: MATH 2435, MATH 3332, MATH 3450, or PSYC 3433.
MKTG 3372: Data Visualization
Appropriate visualizations of data are a key to revealing patterns and communicating important findings in research. This course will build on statistical and analytical thinking by emphasizing the role and use of visualizations in the analysis of data. Theories, techniques and software for managing, exploring, analyzing, displaying and communicating information about various types of data will be introduced. Visualizations will be produced using readily available real-world data sets. Prerequisites: MATH 2435, or MATH 3332, or MATH 3450, or PSYC 3433, or instructor approval.
MKTG 3978: Marketing for Human Services Organizations
This course is designed to introduce students to the use of the marketing techniques used by human services organizations to create unique brands and reach organizational stakeholders. This course addresses important marketing and outreach issues for all human services organizations. In addition, it focuses on best practices in development and marketing for nonprofits. 1.5 credits. Co/prerequisite MGMT 3977.
MKTG 4191: Internship in Marketing
Practicum or on–the–job experience under the guidance of practicing
specialists in the field. To be supervised individually by a department faculty
member with the approval of the chair. Prerequisites: 50+ credit hours;
appropriate business coursework (to be determined in consultation with
department chair or faculty supervisor); prior written approval of chair and
instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4192: Directed Reading/Independent in Marketing
Student research on a selected problem in the field pursued under the
guidance of an assigned member of the faculty. Prerequisites: 50+ credit
hours; appropriate business coursework (to be determined in consultation
with department chair or faculty supervisor); prior written approval of chair
and instructor; minimum GPA of 3.0.
MKTG 4193: Special Topics in Marketing
Systematic analysis and discussion of selected topics of contemporary and
current interest. Prerequisites: 50+ credit hours; appropriate business
coursework (to be determined in consultation with department chair or
faculty supervisor); prior written approval of chair and instructor; minimum
GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4291: Internship in Marketing
Practicum or on–the–job experience under the guidance of practicing
specialists in the field. To be supervised individually by a department faculty
member with the approval of the chair. Prerequisites: 50+ credit hours;
appropriate business coursework (to be determined in consultation with
department chair or faculty supervisor); prior written approval of chair and
instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4292: Directed Reading/Independent Study in Marketing
Student research on a selected problem in the field pursued under the
guidance of an assigned member of the faculty. Prerequisites: 50+ credit
hours; appropriate business coursework (to be determined in consultation
with department chair or faculty supervisor); prior written approval of chair
and instructor; minimum GPA of 3.0.
MKTG 4293: Special Topics in Marketing
Systematic analysis and discussion of selected topics of contemporary and
current interest. Prerequisites: 50+ credit hours; appropriate business
coursework (to be determined in consultation with department chair or
faculty supervisor); prior written approval of chair and instructor; minimum
GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4320: E-Commerce
This course deals with basic issues and principles associated with conducting numerous forms of business enterprise over the Internet. Included are the technical and business aspects that make E-Commerce possible. Students will learn about the architecture of the Internet and the ways that businesses use this technology to achieve corporate strategy and globalization.
MKTG 4330: Marketing Measurement & Analytics
This course expands students’ understanding of measurement and data analysis. The course covers survey design, data analysis, and reporting. The primary focus of the course is on understanding the process of data analysis. Students use SPSS, or a similar software package, to prepare, recode, and analyze data.
MKTG 4356: Sports Marketing & Event Management
This course builds on the principles of marketing, applying them to the unique challenges of sports marketing and event management.
MKTG 4391: Internship in Marketing
Practicum or on–the–job experience under the guidance of practicing
specialists in the field. To be supervised individually by a department faculty
member with the approval of the chair. Prerequisites: 50+ credit hours;
appropriate business coursework (to be determined in consultation with
department chair or faculty supervisor); prior written approval of chair and
instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4392: Directed Reading/Independent Study in Marketing
Student research on a selected problem in the field pursued under the
guidance of an assigned member of the faculty. Prerequisites: 50+ credit
hours; appropriate business coursework (to be determined in consultation
with department chair or faculty supervisor); prior written approval of chair
and instructor; minimum GPA of 3.0.
MKTG 4393: Special Topics in Marketing
Systematic analysis and discussion of selected topics of contemporary and
current interest. Prerequisites: 50+ credit hours; appropriate business
coursework (to be determined in consultation with department chair or
faculty supervisor); prior written approval of chair and instructor; minimum
GPA of 3.0.
MKTG 4493: Special Topics in Marketing
Systematic analysis and discussion of selected topics of contemporary and
current interest. Prerequisites: 50+ credit hours; appropriate business
coursework (to be determined in consultation with department chair or
faculty supervisor); prior written approval of chair and instructor; minimum
GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4591: Internship in Marketing
Practicum or on–the–job experience under the guidance of practicing
specialists in the field. To be supervised individually by a department faculty
member with the approval of the chair. Prerequisites: 50+ credit hours;
appropriate business coursework (to be determined in consultation with
department chair or faculty supervisor); prior written approval of chair and
instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
MKTG 4691: Internship in Marketing
Practicum or on–the–job experience under the guidance of practicing
specialists in the field. To be supervised individually by a department faculty
member with the approval of the chair. Prerequisites: 50+ credit hours;
appropriate business coursework (to be determined in consultation with
department chair or faculty supervisor); prior written approval of chair and
instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.