MKTG 4330: Marketing Measurement & Analytics

Class Program
Credits 3
Course ID
008069
Grading Basis
Graded
Course Component
Lecture
This course expands students’ understanding of measurement and data analysis. The course covers survey design, data analysis, and reporting. The primary focus of the course is on understanding the process of data analysis. Students use SPSS, or a similar software package, to prepare, recode, and analyze data.
Requisites