MKTG 3371: Introduction to Data Analytics

Course Department
Credits 3.0
Course ID
008366
Course Component
Lecture
Data analytics is a process that turns data into usable information for answering questions. This course will introduce the process of acquiring, managing and analyzing data. Readily available real-world data sets will be analyzed using supervised and unsupervised learning methods. Prerequisites: MATH 2435, MATH 3332, MATH 3450, or PSYC 3433.
Course Component