The marketing major prepares students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:
- Marketing management
- Product design and development
- Distribution
- Pricing
- Promotional techniques and strategies
Bachelor's Degree Requirements
The following overall requirements are needed in order to earn a bachelor's degree. For a full explanation of the requirements, please see policy A.04.01.
- Completion of the core curriculum. Specific core plan is dependent upon accepted transfer credit, major, and Honor's Program participation.
- Successful completion of at least 120 credit hours, with the final 36 hours taken in Residence at UST. Total credits listed on the page only reflect the major.
- Completion of a major.
- Completion of 36 upper-division credit hours.
- A cumulative grade point average (GPA) above 2.0
- A cumulative GPA above 2.0 in your major
- Freshman Symposium is a one-credit hour, mandatory course exclusively for first-year students at the University of St. Thomas, introducing them to the UST mission and the Basilian Fathers’ core values of goodness, discipline, and knowledge. Freshmen register for it during the Freshmen Registration/Orientation events and can choose a class that aligns with their interests, with course descriptions provided in advance.
Business Foundation Courses
Item #
Title
Credits
Sub-Total Credits
24
Business Required Courses
Item #
Title
Credits
Sub-Total Credits
18
Business Capstone
Take during final semester at UST
Item #
Title
Credits
Sub-Total Credits
3
Marketing Requirements
Item #
Title
Credits
Sub-Total Credits
12
Marketing Electives
Six hours of marketing-related electives with approval of faculty advisor.
Sub-Total Credits
6.00
Total Credits
63