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  3. MKTG 3351

MKTG 3351: Marketing Research

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Course Department
Management/Marketing
Credits 3.0
Course ID
001836
Course Component
Lecture
The role of information in marketing decision-making. Application of statistical and marketing concepts and techniques in the collection and analysis of primary and secondary data. Prerequisites: MATH 1353, 3332 and MKTG 3343.
Requisites
MKTG 3351 Prerequisites: MATH 1353, 3332; MKTG 3343
Course Component
Lecture
University of St. Thomas
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Houston, TX 77006
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