Management/Marketing

Department Chair: Elham Mousavidin, mousave@stthom.edu

Management programs give students a diversified business background combined with focused areas of expertise. Students interested in pursuing careers with corporations or governmental entities or in operating their own businesses are provided exposure to a range of business disciplines.

Marketing programs prepare students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:

  • Marketing management
  • Product design and development
  • Distribution
  • Pricing
  • Promotional techniques and strategies

Success in marketing requires understanding fundamental concepts, principles, theories, tools, and techniques in the areas of product promotion, distribution, and pricing. The Cameron School curriculum is designed to provide this knowledge and to develop competencies which will benefit its graduates throughout their careers.

Degrees

Master in Clinical Translation Management, Master in Clinical Translation Management
Master of Healthcare Administration, Healthcare Administration
Master of Business Administration, Business Administration
Master of Business Administration & Juris Doctor, JD & MBA Joint Degree
Bachelor of Business Administration & Master of Business Administration, Management
Bachelor of Business Administration & Master of Business Administration, International Business
Bachelor of Business Administration & Master of Business Administration, Marketing
Graduate Certificate, Nonprofit Management
Bachelor of Business Administration, Management
Bachelor of Business Administration, International Business
Bachelor of Business Administration, Marketing
Minor, Market Analysis
Minor, Free Enterprise and Entrepreneurship
Minor, General Business
Minor, Human Services Management
Minor, Marketing
Minor, Professional Selling and Sales Management

Courses

MGMT 1301: Principled Business

This core course guides first year students in discerning their passion through a business lens. It is designed so students will be able to make more solid plans in pursuing their career. Topics such as temperament and character, the art of happiness, key concept of Catholic Social Doctrine, vice versus virtue, enterprise solution to poverty will be explored through lectures and various hands-on projects/case studies that will put the students in the position of business leaders faced with ethical dilemmas.

MGMT 1347: Introduction to Business

This course serves as an introduction to the functions of Business. These Business functions are Accounting, Finance, Marketing, Business Ethics and Social Responsibility, Small Business and Entrepreneurship, Business Communication, Economics, International Business, Management, Management Information Systems, Distribution, and Operations.

MGMT 2347: Principles of Management

.This course is centrally concerned with the theory and principles of organization and management with particular emphasis on the traditional management functions and the process of managerial roles performed in the workplace. Topics may include an introduction to strategic planning, ethics and social responsibility, decision making, motivating the workforce, managing teams, and other effective leadership skills. Applications include experiential learning and research, applied group dynamics, case analyses and exercises.

MGMT 2356: Introduction to the Gaming Ecosystem

This course provides an overview of the video game industry and its related ecosystems, platforms, technologies, and business models. Students will learn about the evolution of video game design and development, the commercialization of games as products and services, and the relationships between various stakeholders in the gaming ecosystem including creators, publishers, distributors, advertisers, and players. Students will analyze short case studies from major companies across sectors including hardware manufacturers, game publishers, marketing firms, eSports organizations, and more. By the end of the course, students will understand how the gaming ecosystem functions as a complex network of interdependent forces.

MGMT 2357: International Business

This course provides an integrative overall business perspective (as opposed to a functional view) grounded in a global environment. This will include coverage of business as it is conducted in both developed and emerging economies. Focus will be on the globalization of business and critical factors for successfully entering into the global marketplace.

MGMT 3320: Business Communications

A practical, experienced–based introduction to business and professional communication using career–and–self–assessment and case studies on ethics, leadership, and diversity. Self–led student teams design and present a final project with a focus on oral and written communication skills. Fall, Spring.

MGMT 3330: Small Business Institute

This course introduces students to the process of creating, owning, and managing a small business to include the development of a business plan, understanding financing options, forecasting, and planning operations, personnel, and marketing processes for the for–profit and not–for–profit sectors. Students will utilize cases or, where possible, they will consult with actual small businesses. credit hours, ACCT 1341, 1342; MKTG 3343, MGMT 3347.

MGMT 3340: Leadership Theory and Practice

This course introduces students to theories and practice of leadership, with foci in business organizations and the role of leadership in developing ethical organizations. Students study the history of leadership theories, the role of leadership in organizational success, ethical leadership, and profiles of great leaders. Prerequisite: None

MGMT 3348: Human Resource Management

A study of the fundamental concepts and techniques in the management of human resources, including job analysis, employee staffing, training, performance evaluation, compensation administration, and health/safety programs. The legal environment and ethical treatment of employees will be fundamental to each topic. Students will study current news and legislation in HR such as sexual harassment, expatriate (overseas) assignments, and alternative dispute resolution as topics arise in the press. (formerly Personnel Management)

MGMT 3349: Managing Behavior in Organizations

This course provides an overview of managerial functions with a particular emphasis on the student of individual, group and inter-group behaviors in organizations. This course introduces students to the complexities of working with diverse individuals and teams and further develops students' understanding in leading and managing themselves and others in organizations. Pre-requisite: MGMT 2347 or Instructor's approval

MGMT 3385: Project Management

This course deals with managing projects in modern business organizations. This course is about project managers -- what they do and how they do it. Topics include scheduling, evaluating, budgeting, and controlling projects. Other topics are assign and mitigating risks, leadership of complex teams, and handling conflicts. The course utilizes a series of cases that provide student with opportunities to experience the process of managing projects using the techniques and tools discussed in the course.

MGMT 3390: Management Information Systems

Topics covered in this course focus on the information systems used to address the needs of functional areas of business. Also discussed are the strategic role of information systems in the enterprise, new and emerging technologies, and ethical and social impacts of information systems. The course includes an introduction to business process modeling systems, business cases, teamwork, and discussion of current innovations and business situations involving information systems.

MGMT 3391: Business Intelligence and Decision-Making

The course provides an overview of the fundamental concepts and tools needed to understand the emerging role of data-driven decision-making in organizations. Starting with an introduction to business intelligence (BI) concepts, the course will explore how business problems can be solved effectively by using operational data to create data warehouses, and then applying data mining tools and analytics to gain new insights into organizational operations. The course is organized around the following general themes: the business value of data, planning and business requirements, data management, benchmarking, and business analytics. The emphasis is on interpreting and translating business data into information for the benefit of internal and external consumers. Practical examples and case studies are presented throughout the course.

MGMT 3977: Management of Human Services Organizations

This course covers the principles and best practices of managing a human service organization. This course also examines ways to develop human service administrators and professionals who can contribute to an organization's success by aligning management functions with the goals and strategy of the organization. In addition, the course will examine the differences between volunteer management and the broader human resources management, and the challenges associated with volunteer management. In doing so, students will learn relevant skills in selection, staffing and development, group processes, and cross-cultural/diversity issues. Relevant laws and legislation governing human service organizations will also be reviewed. (1.5 credit hours)

MGMT 4191: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4192: Directed Readings/Independent Study in Management

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4193: Special Topics in Management

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4289: Individual & Organizational Success

This course introduces students to a broad and fundamental understanding of how to succeed in their chosen endeavors in life. It describes success profiles of widely varied people, careers and organizations. It highlights the differences between private and group practices, small and large businesses, non-profits and for-profit organizations. It illuminates the commonalities of all successful undertakings from small to large, private to public, and government to NGO. It helps students establish a mindset where they see how their individual creativity, initiative, innovative tendencies and adaptability will be useful in their career, adopting traits from successful entrepreneurs. Topics include working with people of different backgrounds, the diversity needs of successful organizations, start-ups versus established organizations.

MGMT 4291: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4293: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4330: Entrepreneurship & Conscious Capitalism

The course introduces students to the process of starting and growing their own business. Students work in teams, use design and discovery thinking, combined with ideation, customer discovery process and inputs from experts to develop the value proposition and a business model for the delivery of a product or service. The course also covers conscious capital strategies including recognizing your personal and cultural values, engaging in authentic relationships with your stakeholders, learning to inspire others through conscious leadership and a connected company culture.

MGMT 4331: Business Law

General principles of the law of contracts, agency, bailment, sales, mortgages, negotiable instruments and bankruptcy.

MGMT 4348: Strategic Human Resource Management

This course explores the strategic role of human resource management within organizations. This course enables students to understand how key HRM functions facilitate and align with the overall business strategy. This course further prepares students to operate in data-driven work environments with increased awareness of contemporary issues in human resource management.

MGMT 4351: Innovation Management

This course familiarizes students with the process of innovation management from understanding innovation and identifying marketable innovations to marketing and monetizing the innovative products. The course is designed to supply students with skills to foster a culture of creativity and innovation in their organizations and to market those ideas.

MGMT 4357: Contemporary Issues in Gaming

This course explores the current issues shaping the gaming industry and gaming culture. Students will examine the global, national, and organizational forces that influence gaming management and practice. Other topics include: ethical and legal issues surrounding game development and gaming; how as social technologies, games can facilitate community building, interaction, and development; rapid growth of competitive collegiate gaming programs. Through analysis of real-world examples and cases, students will gain an understanding of the complex challenges facing today's gaming industry.

MGMT 4361: Entrepreneurship in Sustainable Communities

This course is designed to help students understand the theory and practice behind building a sustainable enterprise that contributes to the community and the world-at-large. These sustainable strategies presented will promote and enhance environmental protection, increase social equity all while preserving economic growth. The concepts presented will apply to any business structure including small, local sole practitioners, start-ups, partnerships, cooperatives and corporations. This course establishes sustainability as a foundation for creativity, innovation and building competitive advantage for both new and established firms.

MGMT 4362: Sustainability and The Common Good

This course is designed to introduce the concept of sustainability and the role of business in fostering the common good grounded in catholic values and inline with the mission of UST. It examines globalization and the interconnectedness of our modern business world. The course explores the role of business in promoting sustainability stewardship and international cooperative developments.

MGMT 4369: Practicum in Entrepreneurship & Small Business

This course requires that students transfer the knowledge gained in their Free Enterprise and Entrepreneurship courses into practice through hands-­on experiences, such a business development consulting projects, management of a venture capital fund, creation of a student-owned business venture, and development of a Social Entrepreneurial venture. Working in teams, students will experience idea generation, develop plans for assessment of market potential, identify appropriate missions and goals, develop a business plan, including funding sources, resource requirements (both capital and human), and a timeline for implementation of the plan. The result with be team presentations in the format of a competition. This course is the last class in the sequence for completion of the Free Enterprise and Entrepreneurship minor.

MGMT 4377: Leadership and Strategic Management for HSO

Focusing on strategy and leadership, this course addresses the challenges of management in human services organizations (for-profit, non-profit, and public entity). The course takes an entrepreneurial perspective and provides students with the conceptual and analytic base needed to build and lead a new or established organization. The course exposes students to several analytic tools and processes (e.g., mission and vision, change management, strategic planning, governance and relationships with the board, organizational life-cycles and scaling, and partnerships and alliances). Students will complete a service learning project in this course. Prerequisites: Must be taken as the final course in the minor program.

MGMT 4379: Program Design, Assessment and Evaluation

Addresses the types of services that may be offered to clients in a human services organization; stresses the design of new programs and services, and evaluation of existing services with an emphasis on measuring impact and outcomes. Students will learn needs assessment, program evaluation, and process improvement. Students will learn how to report findings to stakeholders and the larger public to develop a successful funding campaign. Students in this course will prepare a written proposal for the evaluation of an existing program, including selecting the appropriate measurement tools, study design, and statistical analysis.

MGMT 4390: Management of Technology

The course will provide an overview of the principles and techniques of systems analysis and design methods, with particular emphasis on information systems. The conceptual architecture of an information system, information systems framework and conceptual building blocks will be addressed. In addition, the course will examine a standards-based framework to 1) structure IT-related activities and approaches for supporting and delivering IT services; 2) to enhance the interactions of IT technical personnel with business customers and users, and 3) to increase the quality, reliability and flexibility of IT services.

MGMT 4391: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4392: Directed Reading/Independent Study in Management

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4393: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MGMT 4399: Senior Seminar

This is a capstone course in business designed to integrate concepts and knowledge from a broad range of core business skills, and to explore contemporary social and economic issues influencing the business environment. The course emphasizes strategic thinking and group-based work and requires students demonstrate their capacity to execute in actual or simulated business situations. This seminar course requires significant group work; therefore, students should be prepared to participate in multiple out-of-class meetings, in addition to the regularly scheduled class sessions. Prerequisites: Senior standing, DEIS 4333, MKTG 3343, MGMT 2347, MGMT 3320, MGMT 3390, MGMT 4331 FINA 3339.

MGMT 4491: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4493: Special Topics in Business Administration/Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4591: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MGMT 4691: Internship in Business Administration/Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 3343: Principles of Marketing

The course analyzes marketing strategy and product decisions, pricing policy, sales promotion and distribution in the business environment. Prerequisite: 50+ credit hours.

MKTG 3345: Consumer Behavior

An analysis of the factors affecting consumer behavior in the marketplace, with an emphasis on exploring and evaluating evidence from empirical marketing research. Prerequisite: 50+ Credit Hrs & MKTG 3343 recommended.

MKTG 3346: Advertising and Integrated Marketing Communications

The course will focus on strategic planning, development, and execution of advertising and integrated marketing communications programs. The course will communicate the specific function of each of the elements of the promotion mix (advertising, personal selling, public relations, sales promotions, sponsorship, direct response and interactive marketing) and how these can be strategically combined to achieve marketing objectives. The psychological theories applied to create effective integrated campaigns will also be discussed, along with the role of marketing research in reaching creative and media decisions. MKTG 3343 or equivalent recommended

MKTG 3351: Marketing Research

The role of information in marketing decision-making. Application of statistical and marketing concepts and techniques in the collection and analysis of primary and secondary data. Prerequisites: MATH 1353, 3332 and MKTG 3343.

MKTG 3353: Foundations of Professional Sales

Personal Selling and Sales Management introduces students to the process of selling and the complex decision making process. It covers theories and practices of communication and persuasive in the context of making a sale. It also introduces the concepts and practices involved in managing and motivating a sales force.

MKTG 3355: Personal Selling

This course builds on the personal selling skills introduced in Foundations of Professional Sales .Students learn principles of persuasion, the complex decision-making models, and models and methods of personal selling. Students design sales pitches, engage in role play, use simulations, and analyze cases to build experience and expertise in personal selling

MKTG 3357: Salesforce Management

Salesforce Management builds on the management principles introduced in Foundations of Professional Sales. It focuses on the principles and practices of managing a sales force. It reviews management theory and teaches students the models and methods for organizing and motivating salespersons. It includes compensation models, sales prediction, territory design, and other principles and models used to effectively manage salespeople.

MKTG 3359: Cross-Cultural Negotiation

This course covers negotiation techniques and strategies, cultural differences, and the interaction between them. The course uses simulations, case studies, and role plays to give students experience in applying the techniques of negotiation in different contexts.

MKTG 3372: Data Visualization

Appropriate visualizations of data are a key to revealing patterns and communicating important findings in research. This course will build on statistical and analytical thinking by emphasizing the role and use of visualizations in the analysis of data. Theories, techniques and software for managing, exploring, analyzing, displaying and communicating information about various types of data will be introduced. Visualizations will be produced using readily available real-world data sets. Prerequisites: MATH 2435, or MATH 3332, or MATH 3450, or PSYC 3433, or instructor approval.

MKTG 3978: Marketing for Human Services Organizations

This course is designed to introduce students to the use of the marketing techniques used by human services organizations to create unique brands and reach organizational stakeholders. This course addresses important marketing and outreach issues for all human services organizations. In addition, it focuses on best practices in development and marketing for nonprofits. 1.5 credits. Co/prerequisite MGMT 3977.

MKTG 4191: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4192: Directed Reading/Independent in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4193: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4291: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4292: Directed Reading/Independent Study in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4293: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4320: E-Commerce

This course deals with basic issues and principles associated with conducting numerous forms of business enterprise over the Internet. Included are the technical and business aspects that make E-Commerce possible. Students will learn about the architecture of the Internet and the ways that businesses use this technology to achieve corporate strategy and globalization.

MKTG 4330: Marketing Measurement & Analytics

This course expands students’ understanding of measurement and data analysis. The course covers survey design, data analysis, and reporting. The primary focus of the course is on understanding the process of data analysis. Students use SPSS, or a similar software package, to prepare, recode, and analyze data.

MKTG 4391: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4392: Directed Reading/Independent Study in Marketing

Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4393: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0.

MKTG 4493: Special Topics in Marketing

Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4591: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.

MKTG 4691: Internship in Marketing

Practicum or on–the–job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.