Total undergraduate hours (114 minimum) and graduate hours (36 minimum): 150 Credit Hours Total
The marketing major prepares students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:
- Marketing management
- Product design and development
- Distribution
- Pricing
- Promotional techniques and strategies
Business Foundation Courses
Item #
Title
Credits
Sub-Total Credits
24
Business Required Courses
Item #
Title
Credits
Sub-Total Credits
18
Business Capstone
Take during final semester at UST
Item #
Title
Credits
Sub-Total Credits
3
Marketing Requirements
Item #
Title
Credits
Sub-Total Credits
12
Marketing Electives
6 hours of marketing-related electives with approval of faculty advisor.
MBA Core Courses
Item #
Title
Credits
Sub-Total Credits
27
MBA Marketing Concentration Courses
Choose three from the following:
Item #
Title
Credits
Sub-Total Credits
18
Total Credits
102