Bachelor of Business Administration & Master of Business Administration

Marketing

Program

Total undergraduate hours (114 minimum) and graduate hours (36 minimum): 150 Credit Hours Total

The marketing major prepares students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:

  • Marketing management
  • Product design and development
  • Distribution
  • Pricing
  • Promotional techniques and strategies

Business Capstone

Take during final semester at UST

Item #
Title
Credits
Sub-Total Credits
3

Marketing Electives

6 hours of marketing-related electives with approval of faculty advisor.

MBA Marketing Concentration Courses

Choose three from the following:

Item #
Title
Credits
Sub-Total Credits
18
Total Credits
102