Breadcrumb Home Marketing MKTG 3345 MKTG 3345: Consumer Behavior Download as PDF Course Department Marketing Credits 3.0 Course ID 006937 Course Component Lecture An analysis of the factors affecting consumer behavior in the marketplace, with an emphasis on exploring and evaluating evidence from empirical marketing research. Prerequisite: 50+ Credit Hrs & MKTG 3343 recommended. Course Component Lecture
