MBA 6374: Marketing for Sustainability

Course Department
Credits 3
Course ID
009468
Sustainable marketing is the promotion of environmentally and socially responsible products, practices, and brand values. Students will focus on the process of creating, communicating, and delivering value to customers in such a way that natural and human resources are preserved and enhanced.
Requisites
MBA 6374 Prerequisites: MBA 5907X, 5908X, 6307. Pre/Corequisites: MBA 6371, 6372.
Semester Offered