MBA 6360: E-Business Strategies

Course Department
Credits 3
Course ID
005863
This course provides an overview of the conduct and management of e-business. Topics covered include technologies that support e-business, different e-business models and applications, security issues, electronic payment systems, legal and ethical issues, global issues, design and implementation issues and strategy for implementing an e-business. Students will also examine the use of email, social media, web-based advertised, text and multi-media messages as marketing channels.
Requisites
MBA 6360 Prerequisites: MBA 5907X, 5908X, 6307.
Semester Offered