MBA 6355: Global Marketing

Course Department
Credits 3
Course ID
002072
The purpose of the course is to expose the student to the complexity of marketing strategy decisions in a global marketplace. Topics include global consumer markets; the global cultural, legal, political, economic environment; marketing mix; consumer behavior; and global marketing research. Assignments include group work, cases and readings and presentations.
Requisites
MBA 6355 Prerequisite: MBA 6320