MBA 6321: Marketing Applications and Research

Course Department
Credits 3
Course ID
002043
This course presents marketing problems designed to develop the student’s problem-solving and research ability for marketing decisions. Topics include market research, design and evaluation of data gathering techniques, current trends in marketing, the marketing mix, and consumer behavior. Discussion-based, group work, cases and readings, presentations and experiential assignments are basic to the coursework.
Requisites
MBA 6321 Prerequisite: MBA 6320