MLMKTG 5908: Fundamentals of Marketing

Course Department
Credits 1.5
Course ID
008845
Course Component
Lecture
This course provides an introduction to fundamental concepts and theories of marketing, with an emphasis on delivering value to the customers, for students required to take the proficiency course in Marketing. Topics include marketing environment, segmentation and targeting, buying behavior, marketing mix, and ethical and global perspectives. This course follows a lecture and discussion approach. Prerequisites: None.
Course Component