MLELEC 6320: Social Marketing

Course Department
Credits 3.0
Course ID
007613
Course Component
Lecture
Social marketing focuses on a systematic approach for designing, planning, and executing marketing plans to allow organizations to present and promote ideas, programs, services, or behaviors that enhance organizational performance or create social change.
Requisites
MLELEC 6320 Requisites: MLELEC 6301
Course Component